Alliance Entertainment announces its latest exclusive, Funko® Funko Pop! Rocks: Iron Maiden – Eddie’s “Glow in the Dark” set

ALBA, Fla.–(COMMERCIAL THREAD)–Alliance Entertainment Holding Corporation (“Alliance Entertainment”), a distributor and wholesaler of the world’s largest selection of music, movies, video games, electronics, arcades and collectibles, today announced its latest AE exclusive from Funko® Funk Pop! Rocks: Iron Maiden – Eddie Glow in the Dark 4pcs.

This is the second Iron Maiden “Eddie” Glow in the Dark POP Limited Edition Collector’s Box set that the Alliance has brought to collectors with the first quickly selling out and becoming a holy grail on the secondary market.

Tony Moyers, vice president of consumer products, said: “We are proud to present such a unique collector’s item related to the music of one of the greatest heavy metal bands of all time, Iron Maiden, in the wake of their Legacy of the Beast World Tour”. 22. This is the type of item that not only resonates with our collectible customers, but is also exciting for independent music retail. Above the irons!”

For questions about this item and other exclusive items or suppliers, and for information on opening a wholesale account with Alliance Entertainment, please contact us at https://www.aent.com/customer.

Information on global merchandising services

The world’s largest independent music merchandiser, Global Merchandising is a music artists, celebrity and branded merchandise company. Global is a powerhouse with best-in-class design, product development, manufacturing and direct-to-consumer sales.

About Iron Maiden

With over 100 million albums sold, more than 2000 live performances in 63 countries, millions of fans worldwide and 17 studio albums of unfailing quality and power to their name, Iron Maiden have more than proudly earned their status. regarded as one of the most influential and powerful revered bands of all time.

About Alliance Entertainment

Alliance Entertainment is a major distributor of music, movies and consumer electronics. We offer 485,000 unique SKUs in stock, including over 57,300 unique compact discs, vinyl LP records, DVDs, Blu-rays and video games. To complement our extensive media catalog, we also stock a full range of related accessories, toys and collectibles. With over thirty-five years of distribution experience, Alliance Entertainment serves clients of all sizes, providing a robust suite of services to retailers and retailers worldwide. Our efficient processing and essential merchant tools significantly reduce the costs associated with multi-vendor relationship administration, while helping multi-channel retailers broaden their product selection and fulfillment goals. For more information visit www.aent.com.

On June 23, 2022, Alliance Entertainment announced it will go public through a merger with Adara Acquisition Corp. (NYSE: ADRA, ADRA.U, ADRA.WS) (“Adara”), an acquisition company for special publicly traded . The transaction is expected to close in the fourth quarter of 2022, at which time the combined company’s common stock is expected to trade on the US NYSE under the ticker symbol “AENT.”

About Adara Acquisition Corp.

Adara raised $115 million in February 2021 and its stock is listed on the US NYSE under the ticker symbols “NYSE: ADRA, ADRA.U, ADRA.WS”. Adara is a blank check corporation organized for the purpose of effecting a merger, stock exchange, asset acquisition, stock purchase, recapitalization, reorganization, or other similar business combination with one or more businesses or entities. Adara is led by its CEO, Thomas Finke (former chairman and CEO of Barings LLC) and its director, W. Tom Donaldson (founder of Blystone & Donaldson). In addition to Messrs Finke and Donaldson, the Adara board also includes Frank Quintero, Dylan Glenn and Beatriz Acevedo-Greiff.

To learn more, visit: https://www.adaraspac.com

Forward-Looking Statements

Certain statements included in this press release that are not historical facts are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally accompanied by words such as “believe,” ” could”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “should”, “would”, “plan”, “foresee”, “potential”, “seem” , “seek”, “future”, “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters.These forward-looking statements include, but are not limited to, statements regarding metric estimates and forecasts financial and performance projections of market opportunities, expectations and timelines relating to the Alliance Entertainment business, customer growth and other business goals, potential benefits of the proposed business combination (the “Proposed Transactions”), and expectations regarding the timing of the Proposed Transactions.

These statements are based on various assumptions, whether or not identified in this press release, and the current expectations of management of Adara and Alliance Entertainment, and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to be, and are not to be relied upon by an investor as, a guarantee, assurance, prediction, or definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many real events and circumstances are beyond the control of Alliance Entertainment and Adara.

These forward-looking statements are subject to a number of risks and uncertainties, including changes in domestic and foreign commercial, market, financial, political and legal conditions; the parties’ inability to successfully or timely complete the proposed Transactions, including the risk that any regulatory approvals may not be obtained, be delayed, or be subject to unforeseen conditions that could adversely affect the combined company or the expected benefits of the proposed Transactions; or that you do not obtain the approval of the shareholders of Adara or Alliance Entertainment; failure to achieve the expected benefits of the Proposed Transactions; risks relating to the uncertainty of anticipated financial information with respect to Alliance Entertainment; risks relating to the music, video, gaming and entertainment industry, including changes in entertainment delivery formats; global economic conditions; the effects of competition on Alliance Entertainment’s future business; risks related to the order fulfillment network; risks associated with expansion and pressure on Alliance Entertainment’s management, operational, financial and other resources; risks associated with operating results and growth rate; the business could be harmed by the amount of the redemption requests filed by Adara’s public shareholders; and those factors discussed in Adara’s annual report on Form 10-K for the fiscal year ended December 31, 2021 under the heading “Risk Factors,” and its current report on Form 8-K filed June 23, 2022, and other documents of Adara filed, or to be filed, with the SEC.

No offers or solicitations

This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of a vote or approval, nor will there be any sale of securities in any state or jurisdiction in which such offer, solicitation or sale would unlawful prior to registration or qualification under the securities laws of such other jurisdiction.

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