It turns out that Breadwinner Cycles is as tough as the bikes they make. The stalwart company founded by former bike messenger turned frame builder Ira Ryan and Utah-born mountain bike racer Tony Pereira is celebrating a decade in business.
Both Ryan and Pereira started making bikes in 2006 and founded their brands in Portland before joining forces in 2013 under the moniker Breadwinner. It didn’t take long before their combined talents and vision for building great bikes garnered national attention. Breadwinner won an “Editor’s Choice” award from Bicycling Magazine in 2016 and has been riding ever since.
In 2017, they opened the Breadwinner Cafe adjacent to their North Williams Avenue store. It has become a hangout for local bikers and was a great place for drinks and snacks, but after riding against headwinds in revenue, Pereira and Ryan have decided to close their doors in 2020. Today, the shop is still bustling , also without as much caffeine, largely due in part to the addition of the Sugar Wheel Works business they acquired in 2019.
With over 1,000 steel bikes in use around the world, Breadwinner wants to get the next decade off to a good start. And to do that, they just announced a custom version for everyone of their favorite bike, the “B-Road”. Named after the kind of roads Ryan was famous for riding back when he had time to win major endurance races, the 10th Anniversary B-Road embodies the Breadwinner ethos that both he and Pereira embody: it’s a tough blue collar and capable, yet refined; He has just enough high-tech touches to make riding effortless, yet retains a classic feel that creates a connection between rider and steed.
Breadwinner went out and specified this special limited edition B-Road with the best parts in the business. It comes with a cool new graphics pack that they say is “a nod to classic bike racing,” and it can be yours for $6,995. And while you’ll get a custom fit, you’ll still get your bike later this spring due to a promise of expedited production.
Make yourself or someone you love very happy this holiday – and support this vital piece of our cycling community – by grabbing one of these beautiful bikes! Find out more about it on their website.
And congrats to Tony, Ira, and the entire Breadwinner crew. Your longevity is a testament to the quality of your bikes and your character! Thank you for doing things right.
Full 10th Anniversary B-Road Gallery (Photo: Breadwinner Cycles):