It marks the line’s most successful product launch of a new vessel in the UK market with the brand also achieving its highest booking value per guest from the UK.
Popular itineraries for Celebrity Apex in 2024 include a new 12-night Norwegian Fjords and Arctic Circle cruise from Southampton, calling at Tromso and Honningsvag, and an 11-night Canary Islands and Portugal cruise, staying overnight in Porto and stopovers in Tenerife, Gran Canaria and Madeira.
Apex Homeport Season Early Reveal
Upon feedback from travel agents, the line announced Celebrity Apex home port season two weeks before opening for the first time, with a pre-registration platform set up that allows passengers to indicate their interest. Travel agents later reported record sales, with one reporting a six-figure booking return in less than 24 hours of opening.
43% increase in visits to the Celebrity agent portal
Celebrity has also seen a notable increase in travel partners browsing its Celebrity Central agent portal, documenting a 43% increase in visitors to the hub since news of Celebrity Apex’s homeport to Southampton for the 2024-2025 season it was announced on Nov. 1.
A “phenomenal” response to Celebrity Apex
“Since the announcement of Celebrity Apex from the UK for the 2024/25 season, the response from this market in such a short time has been phenomenal,” said Jo Rzymowska, vice president and chief executive officer of Celebrity Cruises.
The region is Celebrity’s most profitable outside the United States. Rzymowska added “underscores that the level of UK consumer demand for the relaxed luxury at sea experience uniquely offered by Celebrity Cruises…is a recipe for success.”
Agents who log into Celebrity Central can find a suite of training and marketing tools, including factsheets, talking points, website banners, itinerary flyers, ready-to-use print ads, and custom toolkits, including a focus on Celebrity Apex.
New Southampton Celebrity Apex training modules will soon be available on Celebrity Passport.
Agents selling Celebrity Apex can earn up to £20 per booking on all 2024 Apex bookings through Celebrity Rewards and the line expects to host 600 agents aboard Celebrity Apex in 2023, from ship visits to seminars at sea.