Colorcast launches a new sports betting platform, rebranded as

AUSTIN, Texas, Nov. 17, 2022 (GLOBE NEWSWIRE) — Austin-based fan engagement company Colorcast has launched a sports betting platform and has officially rebranded itself as Outlier.

Outlier is a first-of-its-kind sports betting platform where bettors can place smarter sports bets efficiently and securely by leveraging historical performance statistics, analyzing relevant trends and insights, monitoring line movement, comparing odds on major bookmakers and smoothly running their picks FanDuel, DraftKings, BetMGM or Caesars, in just two clicks.

Co-founder and CEO Evan Kirkham said, “We started Colorcast with the intention of helping sports fans engage more deeply with the teams and sports they love. What is clear to us now, however, is that there is an even broader opportunity to support passionate sports in the sports betting space.”

On Outlier, punters can generate pick ideas by browsing play lines (moneylines, spreads, over/unders), player propositions (points, rebounds, touchdowns), and timely insights like LeBron James’ performance on the road, after a loss, against a top-3 rebounding defense.

“Outlier solves real problems for real sports bettors,” commented co-founder and CTO, Luis-Lafer Sousa. “One thing we learned from months of interviewing bettors and collecting thousands of data points is that sports bettors want to make more data-driven decisions, but find it either too difficult or too inefficient to make sense of aggregated, context-less sports data.”

On Outlier, historical performance data, injury reports, insights, sports betting odds and more are presented alongside the available bets. This new pairing of context-rich data with available bets allows users to make smarter choices without much of the usual “search friction”.

“I’m proud of our entire team for releasing such a powerful product in such a short time,” said Chief Engineering Officer Matt Corley. “I am confident we are launching a product that many sports bettors will find immediately valuable.”

Outlier launched today as a webapp and intends to offer its users a native iOS application in the coming months.

To find out more about Outlier, visit Outlier.Bet or follow Outlier on social media (@OutlierDotBet).

For media inquiries, please contact [email protected]

Contact information:
Evan Kirkham
Co-founder, CEO
[email protected]

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Image 1: Outlier: Smarter sports betting

Outlier: Smarter sports betting

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