Cosm to Build Immersive, Experiential Entertainment Venue at Grandscape in The Colony » Dallas Innovates

Cosm, a global leader in experiential media and immersive technology that has its roots in Dallas, will build its second public entertainment venue in Grandscape at The Colony, bringing entertainment to life through its cutting-edge technology that seamlessly bridges the gap between virtual and physical reality.

The company was founded in 2020 by Dallas-based Mirasol Capital through a series of acquisitions of assets in space computing, specialized design, engineering, and immersive video manufacturing. It has an office on the Old Parkland campus, where Mirasol is headquartered.

Steven Winn, CEO of Mirasol Capital and majority owner of Cosm, teased the announcement of the Grandscape location earlier this month at a Venture Dallas event.

“Under the leadership of CEO Jeb Terry, Cosm is leveraging its technology to create a new category of immersive entertainment called ‘shared reality’ by collaborating with partners globally to stream live content in both physical locations and virtual worlds “Winn said in a statement. “We are just getting started and plan to open offices around the world.”

The local venue will follow a premiere at Hollywood Park in Los Angeles

Rendering of Cosm at Grandscape. [Image: Cosm]

Earlier this year, Los Angeles-based Cosm unveiled plans to build its first public Los Angeles headquarters at Hollywood Park, adjacent to SoFi Stadium and the Intuit Dome.

Due to its beginnings in Dallas, opening a location in North Texas has been in the company’s plans from the beginning, the company said.

“Dallas and North Texas are in Cosm’s DNA,” Cosm CEO and President Jeb Terry said in a statement. “Not only is the area experiencing explosive growth, but I’m from Dallas and have family there. We have always viewed a location in North Texas as a key anchor for our business. There is an incredible opportunity to grow alongside The Colony community and we are proud to call Grandscape the ‘home’ of our second location.”

Cosm will add to the attractions of Grandscape

[Rendering: Cosm]

Grandscape is known as the home of the Nebraska Furniture Mart and other retail, entertainment and food destinations.

When completed, Grandscape will be one of the largest and most unique mixed-use real estate developments in the nation. It covers more than 400 acres and expects millions of visitors annually to its commercial, entertainment, residential, dining and other attractions.

Cosm said it will be in the heart of the Grandscape entertainment area near the popular outdoor stage and lawn.

“We are thrilled to have Cosm join the Grandscape family. This innovative venue will excite visitors in a one-of-a-kind truly immersive experience.” Grandscape president Jeff Lind said in a statement.

Engaging content, from live sports to experiential events, art, music and more

[Rendering: Cosm]

Cosm’s second venue was designed by Dallas-based HKS architects and will house Cosm’s proprietary technology, where guests will be able to directly experience immersive content across a variety of programming categories, including sports and live entertainment, experiential events, immersive art , music and more.

“We have been very fortunate to design and model the physical locations and environments for all of the major sports franchises in the DFW market. The addition of our partnership with Cosm to this list is truly special as this new venue will host fully immersive virtual environments,” said Mark A. Williams, FAIA and Global Director of Venues for HKS, in a statement. live sports, music and entertainment. Consumers will attend these events without having to go, which is a fantastic evolution in the fan experience.”

The idea for Cosm came from a wedding

Steve Winn [Photo: Michael Samples/Dallas Innovates]

Winn, founder of Richardson-based RealPage, which was sold to Thoma Bravo in 2021 for more than $10 billion, told the Venture Dallas event that his relationship with Terry evolved from them both attending a wedding in San Diego .

“One of my son’s friends, Jeb Terry, was at the wedding,” Winn said at the Venture Dallas event. “Jeb is a former NFL football player and had started a streaming broadcasting company which he sold to Fox Sports. I spoke with Jeb and we started talking about the potential of immersive entertainment and new forms of entertainment.”

Jeb Terry

Winn said this led to the purchase of the world’s largest planetarium company because “we were intrigued by the dome.”

He said visitors had to see the projection map in the dark, which was no good.

“We started imagining what it would look like if we converted it to LED so we could see it during the day, and it was much clearer, and we rotated the dome to each side,” Winn said at the Venture Dallas event. “We then believed we could put you in the front seat of a live streamed NFL, NBA, UFC, European soccer, cricket and you couldn’t tell you weren’t there.”

The test facility was built in Utah

The company then built a test facility in Salt Lake City, Utah.

“And we’ve managed, I’m guessing, nearly 2,000 broadcasters and REIT owners and big-screen film executives through that,” Winn said at the Venture Dallas event. “Without exception, everyone agrees that it is a new form of experiential and immersive education and entertainment.”

In building its new business venture, Cosm draws on its 75 years of building the largest and most prestigious planetariums around the world.

Mirasol Capital is an investment firm pursuing uncommon opportunities in real estate, technology and entertainment that reinvent the way we live, work and play.

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