Crypto wallets could be the MySpace of 2023

Remember the days of Myspace, when you could fully customize your profile with HTML and CSS? It was a time when users could express their personality and individuality through the wild color palettes, moving GIFs, and custom cursors that adorned their profiles. Your Myspace page was even more of an expression of yourself than the content you added to it.

For many of us, creating our Myspace profile has been like creating a digital scrapbook, a way to showcase our interests, tastes in music, and friendships. It was a time before Facebook’s algorithmically curated feed, when our friends’ order on the sidebar directly correlated to their social standing. Everything was intentional and personal, if not messy at times.

The Myspace era of social networking may have been short-lived, but it was a formative time for many of us who came of age in the early days of the internet. It was a time when the web was still new and unexplored, and each of us had the opportunity to carve out a corner of it and make it our own.

The modern crypto-wallet (like Metamask) has the potential to be a powerful tool for self-identification and self-expression, much like customizable Myspace profiles in the early days of social networking. Just as we curated our Myspace profiles with music tastes, hobbies, and interests, the clutter of a crypto wallet can be a treasure trove of digital assets and tokens that reflect our history, affiliations, and identity.

However, one of the challenges with crypto wallets is that by default they are anonymous, making it difficult for others to discover and connect with us based on the contents of our wallet. They are not content uploaded to a social network, but islands of “self”: something closer to a person who knows what he likes, but has no way of sharing or connecting with others. Time capsules buried in the sand and forgotten, no labels inside to tell us who cured them.

For crypto wallets to truly become the “myspace profiles” of the modern age, there will need to be a way to make them more discoverable and personal. This might involve finding ways to link our crypto wallets to our online identities or creating ways to display the contents of our wallets more prominently and expressively. Twitter’s integration that allows NFTs (non-fungible tokens, a collectible form of digital blockchain) to be used as profile pictures is a weak half measure. It allows you to show a digital object that someone owns, but fails to exploit the networking possibilities.

Imagine instead connecting your crypto wallet to Twitter and showing tweets more often than not by people who own NFTs of similar collections, changing your profile background to something like a sticker-covered luggage? Imagine it makes your profile more you.

One of the challenges of building connections and communities within the web3 ecosystem is the lack of tools like hashtags and “like” content commonly used on social media platforms. These tools allow users to discover and connect with others based on shared interests, even if they haven’t met in person. In the past, many NFT projects have relied on Discord groups to advertise and build communities ahead of launch. However, these interactions have often been purely market-driven, with individuals motivated by the promise of “winning” in a new technology rather than forming genuine relationships based on common interests.

To mature into a platform for identity and self-expression, web3 and NFTs must go beyond speculation and serve the purpose of recording and verifying people’s interests and actions. This can help connect people who might not otherwise connect and form authentic relationships based on shared passions and hobbies. By harnessing the power of NFTs and tokens to facilitate these deeper connections, the web3 ecosystem can move beyond market-driven interactions and become a true platform for identity and community.

The web3 ecosystem has the potential to provide new and innovative ways for people to showcase and celebrate their digital identities and personal expressions. By finding ways to make crypto wallets and non-fungible tokens (NFTs) more discoverable and personal, people can connect with others who share their interests and form meaningful relationships. While current social networking aesthetics tend towards minimalism, there is potential for the development of new tools and features that bring personality and individuality to the service through web3 identities.

Web3 can be used to celebrate and express our digital selves.

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