The British Fashion Council (BFC) have announced Diet Coke as the main partner of The 2022 fashion awards.
The partnership builds on Diet Coke’s recent collaboration with London Fashion Week presented by Clearpayand the launch of the brand of his “Love What You Love” global campaign. This year also marks Diet Coke’s 40th anniversary and its nomination as a global icon Kate Mosstaking the helm as creative director of the brand.
The BFC and Diet Coke will work together to evolve the Fashion Awards as a “Global entertainment platform, celebrating the role of fashion at the intersection of culture”.
The 2022 Fashion Awards are back!
The appointment is for Monday 5 December at the Royal Albert Hall in London. The Fashion Awards presented by Diet Coke will deliver global streaming, platform amplification and tailored content creation, celebrating the role of fashion in “self-expression, escapism, and optimism and its placement at the intersection of culture”.
The event’s red carpet will once again be a focal point, with Diet Coke bringing the experience and excitement to a global audience via a LIVE YouTube broadcast, to be broadcast on the British Fashion Council’s YouTube account, from 18:15 GMT.
In a statement Caroline RushChief Executive Officer of BFC, commented: “We are thrilled to welcome Diet Coke as a lead partner of the 2022 Fashion Awards. Diet Coke is a brand synonymous with fashion, design and style and its legacy of working with some of the world’s leading fashion houses and creators is impressive.As the Fashion Awards return on December 5, we look forward to working with Diet Coke to celebrate all the outstanding individuals and companies who have made significant contributions to the global fashion community this year “.
With Omar Sadiq-Baig, Senior Brand Manager of The Coca‑Cola Company, added: “Over the past 40 years, Diet Coke has brought the love and joy of fashion to fans through unique collaborations with some of the world’s biggest names in fashion and culture. Appearing backstage and front row, Diet Coke has become synonymous with the fashion industry. The Fashion Awards are one of the most anticipated moments in the global calendar and we are incredibly proud and excited to be the lead partner of this year’s iconic event.”
General tickets for The Fashion Awards presented by Diet Coke 2022 they are available to purchase online now.