In recent years, many celebrity owned brands have mushroomed in India. Recently, Deepika Padukone launched her own personal care brand and Priyanka Chopra expanded the presence of her Anomaly brand in India. Social Samosa brings you a fun list of celebrity-owned brands.
After some celebrity owned brands like Katrina Kaif’s beauty Kay with Nykaa and Hrithik Roshan’s HRX proved to be huge successes, more celebrities are now looking to start their own businesses.
Bollywood celebrities have also backed several startups and companies. Deepika has invested in Epigamia and Nua, Akshay Kumar in GOQii and Ayushmann Khurrana in The Man Company to name a few. Many of them have turned out to be successful business moves and now many celebrities have launched their own brands.
Often, what the star represents and resonates with becomes the communication strategy. For example, Deepika Padukone has always been heard talking about self-care and supporting mental health, which is reflected in her newly launched brand 82°E and her campaign.
Priyanka Chopra, on the other hand, is often seen embracing her hair and talking about her hair care routine. She recently introduced her hair care line Anomaly Haircare in India.
Actress and entrepreneur Alia Bhatt has always had a kind demeanor, which is reflected in her sustainable and mindful children’s clothing brand, Ed-a-mama. In a span of two years, the label has already established itself as a key player in the industry.
In 2021, Bollywood couple Genelia and Riteish Deshmukh launched Imagine Meats, a plant-based meat company.
Read also: 82°E, Deepika Padukone’s personal care brand, unveils the launch campaign
These celebs aren’t the only ones to have put on the entrepreneur hat. Here are some brands that have recently launched in recent years.
82°E by Deepika Padukone
Anomaly Haircare by Priyanka Chopra
Imagine the meats of Genelia Deshmukh and Riteish Deshmukh
SOEZI by Sonakshi Sinha
Ed-a-Mamma by Alia Bhat
Tiger Shroff’s Prowl
Nush by Anushka Sharma
HRX by Hrithik Roshan
Kay Beauty by Katrina Kaif
Star struck by Sunny Leone
Arias by Lara Dutta
All About You by Deepika Padukone