From Deepika Padukone to Priyanka Chopra – here are the celebrity-owned brands causing a stir on social media

bollywood celebrity brands

In recent years, many celebrity owned brands have mushroomed in India. Recently, Deepika Padukone launched her own personal care brand and Priyanka Chopra expanded the presence of her Anomaly brand in India. Social Samosa brings you a fun list of celebrity-owned brands.

After some celebrity owned brands like Katrina Kaif’s beauty Kay with Nykaa and Hrithik Roshan’s HRX proved to be huge successes, more celebrities are now looking to start their own businesses.

Bollywood celebrities have also backed several startups and companies. Deepika has invested in Epigamia and Nua, Akshay Kumar in GOQii and Ayushmann Khurrana in The Man Company to name a few. Many of them have turned out to be successful business moves and now many celebrities have launched their own brands.

Often, what the star represents and resonates with becomes the communication strategy. For example, Deepika Padukone has always been heard talking about self-care and supporting mental health, which is reflected in her newly launched brand 82°E and her campaign.

Priyanka Chopra, on the other hand, is often seen embracing her hair and talking about her hair care routine. She recently introduced her hair care line Anomaly Haircare in India.

Actress and entrepreneur Alia Bhatt has always had a kind demeanor, which is reflected in her sustainable and mindful children’s clothing brand, Ed-a-mama. In a span of two years, the label has already established itself as a key player in the industry.

In 2021, Bollywood couple Genelia and Riteish Deshmukh launched Imagine Meats, a plant-based meat company.

Read also: 82°E, Deepika Padukone’s personal care brand, unveils the launch campaign

These celebs aren’t the only ones to have put on the entrepreneur hat. Here are some brands that have recently launched in recent years.

82°E by Deepika Padukone

Anomaly Haircare by Priyanka Chopra

Imagine the meats of Genelia Deshmukh and Riteish Deshmukh

SOEZI by Sonakshi Sinha

Ed-a-Mamma by Alia Bhat

Tiger Shroff’s Prowl

Nush by Anushka Sharma

HRX by Hrithik Roshan

Kay Beauty by Katrina Kaif

Star struck by Sunny Leone

Arias by Lara Dutta

All About You by Deepika Padukone


After spending nearly a decade waiting for her letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she decided to become a wizard in writing. When she’s not working, you’ll find her eating, shopping or petting the dogs. She will rise from the dead for donuts, dark chocolates and a good cup of Americano. Michael Scott once said, “Sometimes I start a sentence and I don’t even know where she’s going. I just hope I find her along the way.” and she pretty much sums up her career!

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