How the economy of passion opens up new careers in prêt-à-porter

Leadership has a traditional tone and feel. It usually features blue and gray ties, meeting rooms, and handshakes. Passion Economy has opened up new career paths in various industries, such as finance, gaming and investing. And the traditional Pareto distribution of 10/90 or 20/80 also applies, but a middle class of creators is emerging, even in fashion.

Paris Fashion Week is the epicenter of Haute couture and in the FW 22/23 edition many designers presented collections strongly inspired by the future. This year’s event also saw some designers elevate the normality and everyday magnetism towards regularity.

Attendees praised the innovative designs on display, with some designers, as usual, predicting their shows would set the tone for fashion in the coming years. From space-age clothing to otherworldly accessories, the future of couture was on full display. Somehow it culminated in the Coperni spray dress worn by Bella Hadid, in contrast to the Balenciaga runway in the mud. The public was captivated by the attention and photos from the collection quickly went viral. TikTok didn’t wait with memes and parodies.

Mixing and blending cultural media creates exciting layers. As DJs, designers and artists collide, new career paths are opening up for people who combine online content creation with traditional craftsmanship.

In fashion, the industry is constantly looking for the latest and greatest trends to set the tone for the season. And while some trends are standard and new, others are decidedly more outside the box. According to Merriam-Webster, a trend is “a general development or change in a situation or in the way people behave”. In other words, it is something that is gradually becoming more popular or common.

Fashion trends can be dictated by a number of factors, including the red carpet, runway shows, celebrities, and even the street style scene. While some trends come and go quickly, others have staying power and become timeless classics. Regardless of trends, there are a few ways creator career paths emerge in the fashion industry.

  • Marketing: Managers have reported an increase in hiring creators to bring in-house knowledge of influencer marketing and setting the tone.
  • Branding: Brands are constantly rethinking how to allocate their budgets; this year it broke records in budget spent on influencer-related branding spend. Roles within brands open up to coordinate these rising budgets.
  • Manufacturing: According to Influencer Marketing Hub, apparel is the top industry for social commerce and micro-influencers. With a growing number of creators producing their own brands, many have become experts in sourcing materials and supply chains.
  • Design: More and more designers and creative directors have a background in social media

Brands are becoming increasingly experimental not only with their collections but also with their career pages. The fashion world has always tried to prove that you don’t have to stick to traditional methods to be successful. Breaking the norm can help you stand out from the rest.

The same goes for our careers.

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