Jeremy Gelbaum on digital/social as the backbone of entertainment marketing

The trailer or poster of your favorite movie.

Also a difficult thing to call my favorite and define only one. So one that I admire a LOT is one from a 2005 film by Rian Johnson: Brick. A film set in the “modern” high school, but written, shot and directed like an old noir thriller. I love the movie and watching the trailer always feels like a trip down memory lane. Plus, it was filmed where I grew up, so it’s nostalgia at its best.

A classic TV show and a recent TV show you loved.

A classic show: Friends. He’s gotten a lot of hate lately, but my wife always kept it in the background and I’d walk by, make sarcastic remarks in passing, and then just stand there and watch, completely “uninterested,” so I was hooked.

More recently it has been anything based on the works of Neil Gaiman. American Gods, Good Omens and the most incisive and surprising is The Sandman. I absolutely LOVED graphic novels, so seeing them come to life is amazing.

A recent project you are proud of.

More recently, we had the opportunity to edit a lot of stuff for the film Smile. What initially seemed to be just a small horror film turned out to be a big hit and held the top spot for a few weeks. It was really exciting to work with a good friend and client Cat Hough. She is absolutely amazing, smart, creative and kicks ass so much. We’ve been really lucky to work on a lot of great stuff and the fact that it’s not just task -> completion and our clients really enjoy collaborating is the most fun thing we could ever do. Plus, making TikTok silly that behave is just icing on the cake.

Someone else’s project that you recently admired.

Oh, I love A LOT of things, but really, recently the way AppleTV+ has been doing connected carousels with shows like Foundation has been really, really great. Also, the Glass Onion trailer was REALLY great and I’m excited to see how the rest of the digital campaign fits into the puzzle motif that they have going on. I don’t know who’s working on it, but hats off to them for being super creative.

One thing about how entertainment marketing is evolving that excites you.

Well, first of all, if it wasn’t evolving, I don’t think I would have a job. In reality though, trailers and TV spots were and still are such an important part of any campaign, but digital and social work is truly a backbone. What’s great is that sometimes with trailers and TV spots you’re locked into a certain strategy. With us, we can change in an instant, do a lot of things for many demographics, and serve content to people who want it rather than people who are a little more compelled to watch it. It’s interesting that sometimes you need to over-direct a piece to make it feel super underproduced, but that’s the fun part, hiding the pixie dust that we use to create these things.

I see the industry continuing to move into this online space in an even bigger way that it has already embraced and I am so excited for me and my Workshop Creative team to be at the forefront, working with our clients who are also trying to push the boundaries and not be afraid to keep pushing creativity forward.

What would you do if you weren’t in entertainment marketing.

Uhh, not sure how to answer this question. Having a bit of a misplaced mind, my hobby has always been collecting hobbies, so I’m not sure I’d be able to stick to one thing. Maybe start an outdoor adventure brand for parents and kids? (I take my kids camping/backpacking with me.) Or maybe a writer, books not screenplays? Hmm, maybe a stay at home dad? Cook? Professional Twitch Streamer? Uhh, firefighter, astronaut. (It doesn’t matter if I have vision problems.) Realistically I’d probably be a psychologist or something.

Leave a Reply

Your email address will not be published. Required fields are marked *