This marks a promotion for White, who was most recently head of business development for Warhawk Sports Properties. In that role he worked closely with local, regional and national companies on creative ways to align their brand with ULM Athletics.
As general manager of Warhawk Sports Properties, White will serve as the primary liaison with LEARFIELD in connection with ULM’s comprehensive athletics media rights agreement and enterprise platform. He will work alongside the entire Athletics Administration and Acting Athletics Director Seth Hall on all aspects of the LEARFIELD relationship.
“Nick has been an integral member of the Warhawk Sports Properties team and we are thrilled with his promotion to general manager,” said Hall. “He and his team are a direct extension of ULM. I have no doubt Nick will continue to be an outstanding leader with our sponsors, who we value immensely.”
White has a longstanding affinity for the Warhawks. He has been the voice of ULM football, men’s basketball, women’s basketball and baseball and has been a sideline reporter for football. He also provided play-by-play for ULM softball and was previously the play-by-play television voice for ULM football, basketball and softball on ESPN+.
“I am thrilled to take on the role of General Manager for Warhawk Sports Properties.” White said. “This is the right move at the right time personally and professionally. I want to thank LEARFIELD and ULM for entrusting me with this position.”
“Nick will be a terrific leader for our Warhawk Sports Properties team,” said Mike Haake LEARFIELD VP, Multi-Media Rights/South. “His knowledge of the area and deep passion for ULM made this decision easy and we are proud to appoint him as general manager.”
LEARFIELD is a leading media, data and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commercial solutions. LEARFIELD’s services include licensing and media sponsorship management; publishing, audio, digital and social media; data analysis; expertise in ticketing, ticket sales and professional concessions; brand name; campus-wide business development and sponsorship; and technological systems for premises. Since 2008, it has been a title sponsor of the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.