BNPL, digital wallets and e-commerce increase as consumers fill their carts
WASHINGTON, November 17, 2022 /PRNewswire/ — A seamless checkout experience is essential for most consumers. According to a new survey conducted by TSG (The Strawhecker Group) and the Electronic Transactions Association (ETA), it drives the choice to pay at the checkout as much or even more than getting a good deal. View the infographic here.
“New payment methods are changing consumer behavior and payment technology adoption,” he said Jodie Kelly, managing director of ETA. “The survey found that when it comes to adopting a new payment technology, ease of use is the most important thing.”
“Despite inflationary concerns, savvy shoppers are still filling their carts and gaining confidence in new payment technologies like digital wallets and buy now, pay later,” he said. Mike Strawhecker, President of TSG. “The payments industry continues to provide merchants with solutions for new consumer experiences.”
Payment facility technology drives consumer behavior.
Since last year’s survey, regular users of digital wallets have grown (21% vs. 17%). While the number of regular users of 1-Click accounts has remained the same year after year, more consumers have tried using them (67% vs. 65%).
Consumers are split evenly between the easiest to use payment options, the one that offers them the best deal, and the safest.
- The survey found that more consumers are adopting digital wallets as their standard payment method, and 42% of digital wallet users said they were at least “a little confident” about leaving the house without their physical wallet.
- Generation Z and young millennials care more about seamless experiences (49% and 41% vs. 35%). Conversely, older millennials (ages 35-44) care most about saving the most money (31% vs. 27%).
The majority of consumers (62%) plan to shop online and in-store.
- Consumers who earned more than $100k a year they report that they expected to do 61% of their purchases online (a 6-point increase from 2021).
Inflation worries mean more cautious consumers.
The survey found that consumers will use Buy Now, Pay Later (BNPL) to manage their budgets.
- 20% of consumers said they plan to use BNPL this holiday season, and another 20% were on the fence.
- When driving adoption, crossing the initial barrier to entry is important for BNPL companies, as those who previously tried BNPL were 38% more likely to use it during the holiday season than consumers who had not. never tried BNPL.
While the majority of consumers expect spending about the same as last year (37%), overall sentiment around holiday spending is down.
- Consumers will be more savvy and look for ways to save money this holiday season. At the time of this survey, 62% said they were concerned about “getting the best deal” on their purchases and 66% said they were concerned about managing their budget.
The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. ETA members span the breadth of major payments and fintech companies, from major incumbent players to emerging disruptors in the United States and more than a dozen countries around the world. ETA members make trade more important by rough processing $26.5 trillion every year in P2P shopping and payments worldwide and implementing payments innovation to merchants and consumers. Please visit electran.org for more information.
TSG (The Strawhecker Group) is a globally recognized analyst and advisory firm that supports the entire payments ecosystem, serving over 1,000 clients from Fortune 500 leaders to more than a dozen of the world’s most valuable brands. Trusted by industry leaders, TSG’s strategic services, market intelligence and analytics combine to provide clients with actionable and accessible insights. Please visit www.TheStrawGroup.com.
SOURCE Association for Electronic Transactions (ETA)