Rovio Entertainment Oyj: Strengthens its commitment to sustainability, appointing the head of DEI, Yumi Oishi

As Rovio continues to grow, more Rovio games are released, and more members join the flock in our offices around the world, sustainability has become an increasingly important issue. It’s important not only to quantify and minimize our negative impact on the environment, but also to address the social impact of our games and also the type of workplace where they are made. With our sustainability mission, we have pledged not only to do no harm, but to be a force for good.

To achieve this, sustainability must be embedded in our products as well as in our daily working culture. We have defined three pillars that guide our sustainability work at Rovio: 1) safe and responsible gaming – creating safe and joyful gaming experiences, 2) people and society – creating a diverse, safe and enjoyable work environment for our people, and 3) climate and environment – minimizing our footprint and maximizing positive impacts on the environment.

Looking at our vision and the pillars of our sustainability strategy, it is clear that Diversity, equity and inclusion are integral to achieving our sustainability goals, goals in which Rovio is investing with the appointment of its first Head of Diversity, Equity, and Featuring, Yumi Oishi.

When she worked at Google, she saw firsthand the barriers underrepresented and marginalized groups face and worked to move the needle. For example, she has been responsible for DEI initiatives in APAC and EMEA, such as providing technical women scholarships and launching a resource group for LGBT+ employees. In her four years with Rovio as a Senior Talent Acquisition Manager, Yumi has worked cross-functionally to find people who share Rovio’s values ​​and are a great fit within Rovio’s teams.

Now in her new role as head of DEI, Yumi will focus on building a diverse workforce and promoting an inclusive and equitable work environment. In her own words, “My goal is to create a workplace where all Rovians can be the best version of themselves. That includes actively supporting each other so when we have bad days (we all have!), we can overcome them together My most ambitious goal is that DEI is integrated into our daily work in such a way that my role is no longer necessary.”

The diversity of Rovio as a workplace can already be seen in terms of international talent (Rovions come from over 50 nationalities), as well as gender diversity (29% of Rovions are female, compared to 22% in the gaming industries Finnish and Swedish). However, there’s still room for improvement. For example, the representation of women in technology roles at Rovio is still low compared to the few companies that disclose this data.

The road to a more diverse workplace is a long one, but Rovio is off to a good start, with work already underway to better understand its employees and potential candidates. Additionally, in recent months, Inclusive Game Design and Development Leaders have been appointed to facilitate cross-functional internal work on inclusive game design and marketing, and the DEI working group at Rovio has been rebooted to capitalize on the passion rovians have for the problems of the GODS.

We believe diversity is key to creating games that resonate with a large global audience and is an essential factor in making innovation possible. With the work currently underway, Rovio is taking steps towards achieving its sustainability vision.

More information about our sustainability strategy, as well as updates on the status of our sustainability goals are publicly available here.

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