Secureworks is expected to roll out the first partner globally in early 2023.
Secureworks has rolled out its partner-first strategy across North America, and all new Taegis business will be sold in partnership with partners beginning December 1.
The partner’s first strategy is the next step in the evolution of Secureworks’ global partner program. The strategy should accelerate the market share of Secureworks. It also signals a milestone The transformation of Secureworks from MSSP to cybersecurity provider of managed detection and response (MDR) and extended detection and response (XDR) products through Taegis, its cloud native platform.
In Secureworks’ second quarter of fiscal 2023, more than 75 percent of Taegis’ new business was conducted in partnership with partners. The next The GTM (Partners First Go-to-Market) phase of the strategy will focus on investing in the best strategic partners positioned to deliver on Secureworks’ growth plan.
Secureworks should roll out the partner globally first early 2023.
Partners are critical to Secureworks’ business
Chris Bell is Vice President of Strategy, Business Development and Strategic Alliances at Secureworks.
“Ever since we first launched our Taegis XDR platform, we knew partners would be critical to our business,” he said. “Since launching the global partner program in May 2020, our vision has always been to become a partner company first”.
Partner first is the natural evolution and next phase of Secureworks’ GTM strategy, Bell said. It will broaden adoption of Taegis XDR and ensure customers can work with their trusted advisors in the partner community.
Over the past year, Secureworks has seen significant growth and sales traction across the channel, Bell said.
“The accelerated growth of Taegis XDR, combined with the growth of our channel business, made us realize the time was right to become a partner first organization,” he said. “For partners, working with a channel-focused organization helps them deliver even better customer outcomes and create long-term profits for their business, through dedicated resources and GTM support.
Taegis “Force Multiplier” for partners
Secureworks expects Taegis to be a force multiplier for its partners’ business based on the triple-digit growth Taegis has seen Secureworks year-over-year, Bell said.
Secureworks believes the move to channel-first will provide a “significant” competitive advantage for its partners, Bell said.
“They will be at the forefront of selling an industry-leading MDR and XDR offering that is growing much faster than the market,” he said. “We designed the program to help our partners maximize their margins, in our view, above industry norms. We will continue to provide our partners with the knowledge we have of the adversary and experience as a leader in the cybersecurity space so we can GTM and win together.”