ShopBIPOC Launches Free Online Marketplace with BIPOC Small Business Owners

Launched by a collaborative effort of twelve community organizations including Energize Colorado

DENVER, November 17, 2022 /PRNewswire/ — ShopBIPOC has launched a new online marketplace with BIPOC-owned small businesses in Colorado. (BIPOC is an acronym for Black, Indigenous and People of Color).

The creation of ShopBIPOC was in response to calls from individuals, companies and institutions who wanted to support BIPOC-owned businesses and lacked access to a central marketplace. So, twelve community organizations came together to create the ShopBIPOC platform, an online marketplace where conscientious consumers can shop with of Colorado Businesses owned by the BIPOC.

For the first time, Colorado consumers will have a new opportunity to invest their dollars in businesses owned by BIPOC entrepreneurs in one easy to access and shop platform. During the holiday season, Americans are expected to spend an average of $932 on gifts, compared to an average of $837 last year (Gallup, October 2022). According to the US SBA, Hispanic entrepreneurs make up 11.1% of entrepreneurs in the Coloradoand BIPOC entrepreneurs account for 7.4%. ShopBIPOC is where Colorado buyers can purchase from nearly 200 BIPOC-owned local businesses.

“People have a real appetite for buying from local small businesses right now, but they can be hard to identify and find,” he said. Yessica Holguin, executive director of the Center for Community Wealth Building, one of ShopBIPOC’s twelve founding organizations. “We care about closing the racial wealth gap and lifting up entrepreneurs of color. We created ShopBIPOC to connect BIPOC-owned small local businesses with a larger market.”

This platform also supports these entrepreneurs in establishing and strengthening their digital presence and in connecting with new consumers who may never have had access to it.

Restaurateur Edwin Sandoval of Xatrucho Concepts shared, “ShopBIPOC has been a valuable asset to Xatrucho in many ways, primarily in helping us reach and connect with government offices and organizations that are looking to diversify their shopping.”

ShopBIPOC is free for entrepreneurs to list their businesses and accessible for consumers to shop and explore.

Visit to learn more and buy!

About ShopBIPOC

Through a collaborative effort of twelve community organizations spearheaded by the Center for Community Wealth Building, ShopBIPOC was launched in the fall of 2022 to connect consumers with BIPOC-owned businesses through an online marketplace.

Yessica Holguin
Executive Director, Community Wealth Building Center
[email protected]

SOURCE Energize Colorado

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