SportsBiz’s innovative SaaS platform enables brands to maximize sports sponsorship


NEW YORK–(BUSINESS WIRE)–#TO THE–With the World Cup less than a week away, sports sponsorship will be at its peak exposure as global brands aim to align with the buying behavior of the estimated five billion viewers of this flagship event.

Log into SportsBiz. Its end-to-end SaaS suite enables sponsors of the $100 billion industry to match with optimal sports assets, maximize all dollars invested, e to measure the value of their sponsorship investment without bias. SportsBiz launched this month with an industry-first solution for TV, web and social media that allows brands to become their own internal agency and make actionable decisions in a fraction of the time and cost.

But how do corporate brands know that this high-profile sponsorship or local ATP tennis tournament or NFL team or top athlete are commercially sound choices? What can they do to stand out among the dozens of “super sponsors” aiming to maximize their ROI for the same sporting asset? Furthermore, how can a sponsor be sure that a future sports sponsorship aligns with its corporate social responsibility practices and avoid any unforeseen pitfalls, many of which are evident at the World Cup? And, ultimately, how do they know the actual bottom line: What value has the overall sponsorship spend tangibly generated?

According to leading sports economist Dan Rascher, author of Financial management in the sports industrySportsBiz’s pioneering software platform is a “game-changing solution that will finally keep the industry honest and dramatically and objectively increase sponsorship ROI.”

A 30-year veteran in the endorsement industry, Steve Feuerstein recognized a void and embarked on a multi-year technology mission. He created SportsBiz to develop 21st century solutions infused with artificial intelligence and machine learning not yet realized in the industry. BrandMatch, SponsorMax and AssetROI are the three main products of the platform.

“The sports business is facing the most transformative and disruptive period in its history. Corporate brands often sacrifice up to 50% of all sponsorship dollars invested in an effort to leverage a meaningful and unique connection between the brand and the consumer’s passions for sports,” noted Feuerstein, the company’s founder and CEO. Corporate brands have waited decades for an impartial remedy that demonstrably increases the value of the sponsorship,” Feuerstein added.

SportsBiz launched its flagship software solution after leading a pilot for Wells Fargo’s longtime title sponsorship of the Wells Fargo Championship on the PGA Tour, showcasing 50 actionable strategy tips. Its platform has enabled Wells Fargo to earn more than $3 million in additional value for television, web and social media, 120 times the price of an investment in a solution.

With the significant disruption taking place in the industry and the increased demand for sponsorship accountability, the future bodes well for SportsBiz and its DeepSport platform. “DeepSport Solutions is an amazing software platform that empowers sponsors like no other in the industry,” said Keena Turner, VP and Senior Advisor to GM of the San Francisco 49ers and 4-time Super Bowl champion with that franchise.

About SportsBiz Group Inc. and DeepSport Solutions Software Platform

SportsBiz develops dynamic software solutions that serve sponsors in professional sports, collegiate sports, and esports. Upcoming solutions include Social Impact, Metaverse, BrandMatch and Campaign Recommendation Engine. Learn more at

Contact: Dave Whorton | Limited Exclusive Solution Demonstrations | Available on request


Dave Whorton, founder and CRO


[email protected]

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