The BoF | podcast Nick Knight on why the Metaverse is the next frontier in fashion

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The pandemic has prompted the fashion industry to step out of its comfort zone and embrace new media to showcase design and creativity. But while much of the industry has returned to filming and in-person events once Covid restrictions are lifted, respected imagemaker Nick Knight believes this is just the beginning of the next big wave of digital innovation in the fashion industry. Virtual worlds, he added, will once again bring digital innovation to the forefront of society.

“So what are the possibilities? Let’s talk about this. Let’s look at that,” Knight says.

Knight recently launched the ikon-1 NFT in collaboration with model and creator Jazzelle. By creating digital renderings, which serve as collectible artworks, Knight believes fashion creativity can transition to this new medium. Those who look to the past risk falling behind.

This week on The BoF Podcast, founder and editor-in-chief Imran Amed talks with Knight about the evolution of imagemaking and why digital fashion will remain relevant in the post-pandemic era.

  • Knight believes collaborative creation in the digital world will allow greater autonomy for models who authorize their own looks instead of being a “blank canvas”. “I wanted to put [models] in the creative medium…so they’re empowering, creating their own looks for me rather than imposing on them,” Knight says. “It was important to change that relationship.”
  • The metaverse will require new ways of working rather than developing existing methods of imaging in the physical world. “I think we’re relearning a lot of things that you can’t just take exactly what we do in the real world,” he says. “And that’s not necessarily the best thing to do in a space, which is a virtual space [where] many other things are possible.
  • Knight believes the idea of ​​destabilization is inherent in the fashion industry. “There is a natural feeling of destabilization [with the metaverse]but surely that’s what fashion is about, it’s about showing people things they haven’t seen before and haven’t wanted before, but actually want,” says Knight.
  • Knight thinks now is the time for creatives to forge a new “civilization step” and let creativity rule the metaverse. “I want artists to create the metaverse because I think we have a chance, a utopian opportunity, to create a better civilization in the metaverse, one that isn’t shaped by power and greed and money.”

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