TIDEFI Crypto Exchange Inks Partnership with ATH Vodka

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Vladislav Sopov

TIDEFI, a new decentralized cryptocurrency exchange, shares details of its partnership with the premium vodka brand


  • TIDEFI DEX partners with premium brand All Time High (ATH) Vodka
  • ATH token debuts on Tidechain

Next-generation Tidechain level 1 blockchain will be integrated into the native community cryptocurrency of a major vodka brand. This collaboration is designed to set new standards for joint marketing and development campaigns of Web2 and Web3 companies.

TIDEFI DEX partners with premium brand All Time High (ATH) Vodka

According to the official announcement shared by TIDEFI, a new cryptocurrency exchange ecosystem based on its Tidechain layer 1 protocol, has entered into a long-term strategic partnership with All Time High (ATH) Vodka.

ATH Vodka is the first premium vodka brand to leverage its native cryptocurrency as a community management tool. Its ATH token is used to reward community members for their activity.

In addition to rewards, the ATH token is a symbol of real-world utility: it allows members of the brand community to benefit from the growth and success of the ATH Vodka brand.

ATH Vodka is the first flagship spirits brand launched by Reset Drinks Ltd, a heavyweight with 40 years of experience in the HoReCa industry.

Prince Yemoh, CEO of ATH Vodka, is excited about the opportunities this integration offers for his product, his consumers and the community:

Our partnership with TIDEFI has enabled ATH Vodka, via blockchain technology, to serve as a bridge between the two industries to unlock and bring real-world value and utility to the masses in the form of tangible digital rewards.

Partnering with the next generation Web3 ecosystem will increase ATH Vodka’s visibility for venues, music festivals, celebrities, artists, sports stars and wealthy individuals, says the team.

ATH token debuts on Tidechain

As a key part of this collaboration, ATH Vodka will release its ATH namesake token on Tidechain, a blockchain that powers TIDEFI. The token will go live with an initial supply of 1,000,000,000 assets distributed through the sale of ATH-branded products and a public IDO procedure via TIDEFI DEX.

Even before its public release, users can start acquiring TDFY staking ATH tokens. While the ATH unlock will be available in Q1 2023, TIDEFI supporters can start awarding it today.

TIDEFI CEO and co-founder Daniel Elsawey points out that the collaboration between the blockchain brand, DEX and vodka is groundbreaking for 2022:

This is the first real-world product tokenized on Tidefi. We are taking tokenization one step further to the masses to enable real-world businesses and products to benefit from being closer together and allow their community members to engage with them in more than just a transactional relationship.

Holders of more than 10,000 ATH will be able to benefit from a special invitation-only premium program with a group of exclusive partners related to festivals, VIP clubs, luxury hotels, restaurants and so on.

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