YORKVILLE – For today’s entrepreneur, an online presence is an essential component to success.
Yorkville tech whiz Brandon Bernicky is an entrepreneur who helps organizations and individuals grow their online profile.
Bernicky is the owner and president of Nextsulting, where he builds, hosts and maintains websites so owners can focus on their businesses.
Using specialized computer applications, Bernicky creates websites that automate business functions, maximize direct messaging opportunities, and create engaging videos.
“Your website is a critical extension of your business and brand,” Bernicky said. “It should inspire you.”
Bernicky’s work is inspiring many Kendall County entrepreneurs. Nextsulting boasts 130 corporate clients for whom Bernicky seeks to do more than just provide a website.
“If you can build a partnership it’s much more satisfying than a transaction,” Bernicky said.
In just eight years, Bernicky has built such a strong reputation in the business community that he was invited to share his experience at the November 8 Yorkville Area Chamber of Commerce Monthly Luncheon at the Silver Fox restaurant.
The young man is passionate about his work and was animated in his presentation.
Task automation, video quality improvement, and transforming data into meaningful visual displays were the three main topics Bernicky focused on.
For automation, he recommended an app called Zapier, an easy-to-use program that requires no coding.
The app is perfect for creating email campaigns, Bernicky said, and for producing automated posts to Facebook, Twitter and Instagram.
Direct messaging is an important part of doing business and maintaining a presence, Bernicky said.
“Facebook Messenger is a really powerful tool,” he noted.
He also likes an app called Many Chat that allows businesses to keep in touch with customers.
“Automate and delegate the rest,” Bernicky likes to say.
To take video to the next level, Bernicky recommends Loom, a video messaging tool that helps businesses get their messages out through instantly shareable video.
While creating a video using an iPhone, Bernicky said users should consider purchasing a ring light and tripod to improve image quality. But a good image is not enough.
“Sound is key,” Bernicky told the chamber crowd. “If your audio sucks, your video sucks, too.”
An iPhone lavalier microphone will dramatically improve sound quality and can be had for as little as $30 or $40, he said.
For data, Bernicky uses an app called Cyfe that turns data into easy-to-read charts and graphs.
It seems that Bernicky was destined for a career in the brave new world of digital technology, building his first website at the age of 6.
After graduating from Plainfield High School in 2014, Bernicky didn’t go the traditional route to college.
Instead he started building websites for e-commerce, restaurants and political campaigns.
“I took a risk to try and build something,” Bernicky said.
He initially launched his business out of Plainfield, but now he and his wife and partner Liezl Bernnicky are based in Yorkville.
Nextsulting maintains a concrete commercial presence with an office at 201 E. Veterans Parkway, Suite 12 in Yorkville.